Page 4 - Disaster Resource GUIDE Media Kit
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Consolidating & Communicating Resources
Major Category Sponsor
Position your company as a thought leader in one of our six content categories:
• Planning & Management
• Human Concerns
• Information Availability & Security
• Telecom & Satcom
• Facility Issues
• Crisis Communications & Response
Consider becoming a major category content sponsor in 2015. Contact Tommy Rainey for more details.
Solutions Showcase
For an unbeatable price, you can have a full page, 4-color ad plus an adjacent “Solutions Showcase” that has information about your products and services written in an article format. Your “Solutions Showcase” will be included in the Table of Contents. Click here for a sample.
Planning & Management
Telecom & Satcom
Human Concerns
Facility Issues
Information Availability & Security
Crisis Communications & Response
Email Continuity | Emergency Notification | Archive & eDiscovery | Security & Encryption
If you can’t communicate, you can’t recover.
Email and communications are mission-critical. They represent the way you communicate with customers, parterns, employees, and the world.
An outage- caused by technological, natural or man-made events- can translate into millions of dollars in lost revenue, productivity and credibility. Traditional high availabilty solutions are expensive and complex and still fail to adequately protect your corporate messaging environment. Rely on
Dell Email Management Services and Dell AlertFind Enterprise Notification
for a truly affordable backup emergency messaging and notification system. ________________________________________________________ For more information about any of our cloud offerings
contact your Dell representative or visit our website at or
BE PREPARED TO COMMUNICATE WITH YOUR TEAM ANYTIME, ANYWHERE Eliminate the Hassle, Risk and Stress of Email Management with Dell
Business Continuity planning and Disaster Recovery preparedness is now an essential part of managing your day to day business. The scenarios you must plan for can range from small localized events to severe business disruptions. In every case, ensuring that you are able to execute effective, efficient com- munications with your management, staff, and business partners via email and mobile devices is critical to suc- cessfully protect your business and resources. CIOs, IT Managers and BC/ DR professionals are responsible for making sure you can communicate before, during and after every planned or unexpected disruption.
Transform Inform Connect Protect
We’re experiencing an era where mon- ster trends are converging on IT at a scale and pace that is unprecedented. Today, IT leaders must:
s Transform the data center and communications by making use of cloud infrastructure
s Inform business leaders by provid- ing up to the minute updates and access to historical data so that they can make informed decisions
s Connect with users through a wide variety of mobile platforms and applications to increase productivity and ensure resilience
s Protect your infrastructure, records, communications and data no matter where it resides
To be effective, IT leaders must have a
strategy across all of these trends. That’s why Dell Software delivers a diverse range of scalable software solutions that combine with industry leading hardware and services to create a truly end-to-end portfolio. This unique com-
bination rapidly empowers any size organization to simplify IT, mitigate risks, and accelerate results.
Dell Software is the solution to exe- cute their strategy by providing cutting edge solutions, including Dell Email Management Services (EMS) and Dell AlertFind Enterprise Notification. Dell Email Management Services is a suite of individual cloud-based offers that provides Email Continuity, Email Archiving and eDiscovery, Email Security, and Email Encryption.
Dell EMS Email Continuity cre- ates resiliency and high availability for your email infrastructure by giv- ing you a fully hosted backup email siynsgtelme utshera,t acasningble ascetrivveart,edor foyrouar entire email environment in 60 sec- onds. Even if your email system or data center is completely down, EMS Email Continuity retains historical mail, cal- endars, contacts and distribution lists and allows your employees to continue business uninterrupted; using Outlook, our hosted full featured web portal or mobile devices.
Dell AlertFind Enterprise Notifi- cation allows you to communicate with anyone, anywhere, at the right time. Robust communication capabilities connect 2-way via email, personal or business phone, SMS text notifications, and faxes or pagers. AlertFind provides easy to use, efficient mass communica- tion. Compose a message in an easy to use email editor, or choose a predefined incident template to guarantee message consistency and accuracy during a crisis. AlertFind for mobile devices enables authorized users to send notifications and start tracking responses within minutes on any number of mobile devices. With advanced features and
capabilities, AlertFind supports the needs of any size organization and is designed to meet even the strictest requirements of large enterprises for data privacy, access control, support and global messaging coverage.
By partnering with EMS and Alert- Find from Dell Software you minimize complexity and maintenance, relying on one vendor for data recovery, email continuity, archiving, search, storage management and security, and ensure you can communicate with your clients and staff – no matter what.
For more information about these offers call us at 888-318-3201 to speak to your Dell representative or visit our websites at or
The marketplace we serve includes business continuity, crisis and emergency management, enterprise risk management, disaster recov- ery, and homeland security. The mission—to foster resiliency in compa- nies, institutions, government agencies and communities—is daunting due to the breadth and depth of disciplines that fall under its umbrella.
Since its inception, the GUIDE has aimed to help diverse organiza- tional silos work more effectively together to reach the common goal.
Six Content Categories
Through our six content categories, we cover the bases: • Planning & Management
• Human Concerns
• Information Availability & Security
• Telecom & Satcom
• Facility Issues
• Crisis Communications & Response
Challenges of 24/7 Online World
The challenge is intensified in our 24/7 online world with its content abundance, and content clutter, which often serves to disconnect rather than connect. (Statistics below researched October 29, 2014.)
Hours of video uploaded to YouTube every minute:
100 hours
Tweets per day: 500 million
Average daily number of Google searches: 11,944,000,000
Article Sponsorship
Your content experts can author an article on a specific area of expertise. Articles must be educational and non-promotional. All editorial topics and content are subject to review by the Editorial Board. Click here for a sample.
Why Do I Need a Satellite Service or Devices?
Some believe that satel- lites are too expensive, too technical and not practical for an emergency situation. Disasters can occur anywhere and anytime. It is critical to maintain communications for successful disaster or emergency response, so the use of satellites should be carefully evaluated as one option during a crisis.
Satellites operate on several frequen- cies or bands; “L-band,” “C-band,” “Ku-band” and “Ka-band” are some of the more popular ones. “L” is the lowest frequency of this group. It is used by BGAN service (Broadband Global Area Network). Known for being able to get a phone line just about anywhere in the world, the L-band system established its claim to fame working on large ocean going ships. The C-band is next higher frequency unit. It is known for being robust, sometimes expensive and typi- cally uses larger dishes. Their principle use now is the transmission of television and sports programming. Ku band is used in television and news broadcast- ing. Typically dishes can range in size from 5 meters, or around 16 feet, down to 0.75 meters, or under 3 feet. Ka band is the highest frequency of these
Credit: Michael Rieger/FEMA
four bands. Ka is very efficient; some satellites or frequencies can be steered towards certain parts of the country, called spot beams. Spot beams make Ka band more efficient by not transmitting to the entire US. Ka also has the great- est bandwidth or space for throughput available by satellite. Both the Ku and Ka bands do suffer from signal loss in heavy rain, also known as rain fade. One potential remedy is an increase in trans- mitting power. The other corrective measure is using a larger size antenna. Increasing the size of the antenna is similar to increasing the power.
What can you use satellites for? They are extremely flexible and can be con- figured to do the job that’s required. Video, IP networks, downloading of maps and weather reports as well as videoconferencing, telemedicine and telephone traffic all come by satellites. A quick response is critical to success in disaster situations, and establishing an appropriate communications capa- bility will be essential. Another service uses Very Small Aperture Terminals (VSATs). These dishes are everywhere: the gas station, corner store, depart- ment & drug stores. They are used for credit card approvals, video training, and in remote locations such as oil wells when wires are not available to provide telephone service, remote control and meter reading.
Many satellite configurations are dual purpose. One major department store uses VSAT to receive videos for employee training. When something causes a disruption to terrestrial or land line service, training is stopped at the store and the satellite signal is converted to multiple phone lines con- nected to the company’s phone system. The change over is configured at the corporate headquarters or by the satel- lite service provider so the local people just wait for the green light.
What are data rates and how do they compare? A data rate of 64K is typical for a single phone line. Most BGAN units are set up to work with one phone line or one line with additional service such as email or internet. Email, with- out heavy graphics or images, will not use large amounts of data. Download-
ing a large file or a streaming video is a different creature altogether. This can prevent others from downloading their email until the large file’s down- load is completed. Remember the days when we did not have broadband inter- net service? Everyone got home from school or work and the internet speed would decrease significantly! You can go to higher speeds on satellite. BGAN is typically 492 kbps rate; some are even slower.
Ku & Ka are readily used for com- munications during disaster response. The bandwidth can go extremely high, but so does the cost, and additional equipment is needed. Items such as VoIP (Voice over IP) may be required if you are thinking of multi-phone line service. Other items may include ethernet interfaces, USB hubs and wire- less terminals such as Bluetooth. And of course, the more bandwidth you have, the more things you can do. The problem is the cost and technical com- plexity both increase with bandwidth. Why should satellite be used for com- munication? Satellite and its related services are probably the most flexible of all communications modes. Satellite can deliver a single phone conversation up to hi-speed internet as well as a mix of services. It can quickly adjust for changes in bandwidth or speed. Most of all, location does not have to be a fixed position on top of some mountain. The satellite terminal can be right next to the command center or a public com- munication terminal. Terminals can be easily moved and connections remade.
Single phone service, like a cell phone using satellite, can be purchased for under $200.00 and a monthly fee of $29.00. The monthly fee will depend on the amount of time requested and the number of other applications using the service.
Determining your needs is the first step. Do you need phone line(s) and to where? Do you need teleconferenc- ing or video of damaged areas sent to a location? Do you need on the go, transportable equipment? What will you interface to: 2-way radio, servers, laptops or private VPN? Most of all, what is the technical proficiency of the operator? Will you share this satellite equipment and what will the other’s needs be? Can you share expense with someone else or another organization? Finally, will a rental or a contractor based service be the answer to your satellite needs? Remember all satellites are not alike and the same with satellite services. Never mind that the equip- ment needed may appear to be very complex. Much of the automated soft- ware makes operation easier than ever. Now is the time to arrange for vendors, staffing, suppliers and locations...not when the hurricane hits!
Peter Zawistowski is the Technical Manager of PeterZ & Co., specializing in communications engineering and integration. Peter has spent 35 years working and consulting on satellite, audio, vaitd(e5o08p)ro7d8u3-c2ts48a8ndorsyasttPemZ@sp.eHterczacno.bceomre.ached

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