Information Availability and Security

Cloud based computing and access to software and solutions as a service via the “cloud” will make recovery products more attractive to companies in 2010, according to Dick Fordham, Director of Marketing for Recovery Point. Another trend he sees is the requirement for integrated solutions from one vendor and one service delivery model.

“The Majority of data centers designed for 20th century do not meet requirements for 21st century business,” he says. “So companies are looking to source new facilities or use services for production while they upgrade.”

To justify investing in the right security measures, Fordham advises professionals in the disaster recovery industry to look at the day-to-day IT process in their business (such as backup and disaster recovery).

“Analyze the cost of each and compare it to a new way to do electronic backup with the data going directly to your disaster recovery provider – eliminating day-to-day backup costs, tapes and transport, and improving your recovery point and recovery times.”

Other trends in this area?

“Virtualization of DR configurations and Active-Active operations (in two sites),” says Zack Margolis, Vice President of Cervalis, LLC.

“Delaying DR projects or shrinking the scope of those projects due to tighter budgets; electronic offsite data protection plans, rather than tape; and more reliance of vendors’ preparedness as more corporations purchase cloud or SAS instead of managing data and/or processes on site,” says Monty Blight, Vice President of Managed Services, Peak 10.

As for business advice for companies selling IT recovery products and services, Blight suggests getting back to basics. “As always, tie justification to revenue and/or profit. One hour of downtime costs the business x dollars. If you can’t make that calculation, tie it to the customer experience, either internal or external.”