What Needs to Come Before Your Social Media Strategy

Disaster response managers, like business owners and marketing strategists, are constantly bombarded with information about the importance of using social media in this Internet age.

But a blogger at MSUWordsmith says that without the proper creation of a brand, throwing up online profiles can create more problems than it solves.

While written specifically for business owners, the message is applicable to disaster response managers as well. “Consistency is everything in a world where the average citizen is bombarded on and offline by nearly 70,000 messages in a day,” the article says. “Without a consistent look and feel to every single message, even the best branding strategy will lapse.”

The articles takes readers through a five-step process for establishing and associating a strong brand identity. That strategy can be used as a driver for responding to a disaster or crisis situation.

To read the article, click here:http://msuwordsmith.blogspot.com/2010/10/146-every-business-needs-proper.html