Ten Technology Tools for Small Business Owners

Business expert Jeff Lorenz, vice president of Primus Business Services, recommends that small business owners utilize the following 10 technology tools to maintain a secure and profitable business environment. These business practices can also help a small business be prepared when disaster strikes.

1. A secure IT infrastructure: “Network security is essential for all businesses whether they are growing, shrinking, centralizing or decentralizing and in all economic circumstances.” By providing a secure IT infrastructure, you ensure that your infrastructure, information and assets are in a secure and backed-up environment.

2. Access to the cloud: “Cloud services offer many benefits to businesses: They enable your company to cut costs by not having to buy IT infrastructure up front, they allow internal IT staff to focus on more productive tasks rather than day-to-day IT management, they help your business leverage the inherent security of the cloud, and it allows companies to easily scale services as your business grows.”

3. Voice over Internet Protocol (VoIP): According to Lorenz, VoIP allows enterprise grade technology to be packaged and delivered to small businesses over private IP connections to guarantee call delivery and quality.

4. A solid Web presence: The importance of a well-thought-out, engaging and interactive Website is a key business tool. “Make sure that your web presence is effective by incorporating easy to use and easy to find information about your company’s products and services.” The Web is also a place where people go to find the latest news after a disaster strikes. Your Web presence also allows you to communicate important news in the event of a crisis.

5. Social media: Consumers continue to embrace social media (like Facebook and Twitter) as a way of keeping up with business news.

6. Online or Web conferencing: Maintaining remote communication methods is now a business necessity. Having a well-supported online or web conferencing platform allows small businesses a way to stay connected to customers and employees.

7. Managed business continuity service: Backing up critical business data is imperative in the event of a power outage or other disaster. “Partner with an IT provider that can provide the back-end support to keep your information safe and secure in spite of unexpected events.”

8. Managed services expertise: Outsource any network infrastructure that your company doesn’t have the expertise to manage. This will help keep your systems reliable and online.

9. Business grade Internet: “To ensure your business is making the most of your connectivity, make sure you investigate and invest in the appropriate access technology, including options for redundancy.”

10. Mobile technology: With the uptake of mobile technology, specifically smartphones and tablets, the ability to work remotely is an advantage for smaller companies that want to keep their overhead down. It also provides a method for communication during times of crisis.

For more information about how technology can help small businesses from day to day, as well as during an emergency, visit:http://www.ctv.ca/generic/generated/static/business/article2112994.html