Want to Improve Your Business Continuity Presentations? Here are 5 Ways

In a recent Continuity Central article, consultant Chris MacArthur, CBCP, MBCI, shared his tips for improving business continuity presentations.

  1. 1) First, MacArthur says to get to know your audience: By doing some research (try calling executives’ assistants), MacArthur explains that you can be better prepared to tailor your presentation to each company. You might find that a large committee makes decisions, or perhaps it is down to one person. You might find unique details that you can tie into your talk to make the presentation more personalized for your audience.
  2. 2) Next, gain your audience’s interest: MacArthur says gaining the audience’s interest is tied directly into the first impression you make. Ways he suggests you can gain their attention include telling a personal story, asking the executives to imagine a scenario, citing a recent headline, conducting a survey and asking for a show of hands and last, but not least, using a visual aid.
  3. 3) Use powerful, motivating words: Words like “proven,” “results,” “guarantee,” “easy” and “fast” can help motivate an audience, according to MacArthur. He says that using a vocabulary which motivates can make an audience more receptive to your message.
  4. 4) Have a call to action: MacArthur advises presenters to tell the audience at the beginning that at the end of the presentation, they’ll be asked for a decision. “You will never know if the executive audience is convinced that they need to take action unless you do one important thing: let them know in advance that they will need to take action. What do you want them to do with the information you are going to present? If you are seeking their approval to move forward with your proposal, for example, then ask them,” he writes.
  5. 5) Last, be natural: MacArthur says to get comfortable with delivering your presentation. “You don’t want to sound like a pre-recorded program,” he writes. “Have passion, yet show some restraint. Most of all, slow down your rate of speech, smile and relax.”


For more information, here’s the article: http://continuitycentral.com/feature1223.html