Prime Numbers

Another Amazon Prime Day has come and gone, and small or medium companies may have learned some lessons about their web resiliency (or lack thereof) due to this year’s traffic. An article in Retail Info Systems News by Scott Hilton, executive vice president of product at internet performance management company Dyn, offers tips companies can use for the next Amazon Prime Day.

“While even big retail brands only get a fraction of Amazon’s traffic on their best day, there are valuable lessons to be learned from Amazon’s infrastructure that can help any online business mitigate the risks of traffic spikes and provide the best quality digital experience for their customers,” writes Hilton. “After all, whether you aspire for your own Prime Day or it happens as a result of an unexpected traffic surge, your infrastructure should be planned to shoulder the load.”

Hilton recommends three steps:

1. Employ Secondary DNS — Hilton says that smaller sites can use DNS layers to prevent cyberattacks or outages. “When a DNS query is made, secondary DNS participates along with primary DNS providing the fastest most reliable answer for every user; in the case of a latency, DDOS attack or outright outage, secondary DNS will ensure business continuity,” he writes.

2. Use Multiple Cloud Providers and CDNs — Spreading the load across several cloud providers or content delivery networks is a wise decision, according to Hilton. “Relying on just one cloud opens your business up to threats, whereas a multi-cloud and CDN configuration provides multiple routing options, the ability to manage traffic based on load and to better budget based on performance characteristics,” he says.

3. Adopt Real-Time Monitoring and Optimization Tools — Keep an eye on the strain as it happens, says Hilton. “Real-time tools can help you improve performance, help build a more flexible and resilient infrastructure and guard against performance issues and notify an IT admin if there are anomalies to consider,” he says.